The nine families of Essential Haircare each meet a specific function: nourishment, hydration, volume, shine, protection, elasticity, smoothness and daily care.

Essential Haircare is the perfect expression of our strong belief in sustainable beauty. Each product family (named with an abbreviated description of the function) is enriched with an active ingredient sourced from Italian Slow Food Presidia farms, helping to contribute to the biodiversity of the planet.

Every Slow Food Presidia ingredient in Essential Haircare is cultivated by Italian farmers who work to preserve unique ingredients that are at the risk of extinction.

Essential Haircare lets you feel good about giving your hair the custom care it craves, while also helping to protect and preserve the biodiversity of our planet. The local farmers behind each family represent a different ingredient at the risk of extinction, which is now utilized as an active part of each formula.

This line of customized haircare has a strong foundation of eco-friendly ingredients and packaging.

Sustainable formulas

Essential Haircare is made with high percentages of naturally-derived and biodegradable ingredients — minimizing environmental impact while boosting sustainability and performance. Sulfate and paraben-free, the gentle formulas of each family meet the needs of different hair types, while offering an immediate cosmetic treatment.

Sustainable packaging

Essential Haircare products are made using the smallest amount of food-grade plastic, which can be easily upcycled into pots for small plants. The packaging is manufactured using only energy from renewable sources; any carbon dioxide emissions generated are offset by funding the creation of reforestation projects.

B CORPORATION

B CORP

We are proud to be a B Corporation, meeting the highest standards of social and environmental responsibility.

SUSTAINABLE DEVELOPMENT GOALS

SDGs

We have integrated several of the United Nation's Sustainable Development Goals into our own business and production strategy, such as clean energy and climate action.