Let’s grow the future now
with regenerative organic agriculture
We can give Nature a real chance to mitigate climate change with regenerative organic agriculture, while also protecting biodiversity. Join us on our journey at the frontier of sustainability, building on our heritage of sustainable projects and embracing decisions that can heal our planet. It all starts with the soil.
WE STAND
for regeneration
Hair & body wash with a purpose
Our regeneration manifesto for climate action, integrating beauty & agriculture to heal our planet.
Activist ingredients™
- Barbera grape
- Green aniseed
Good for your hair & body
- Shine
- Hydration
- Softness
Good for the planet
- Highly biodegradable
- Plastic Neutral Product Certified by Plastic Bank
- Vegan-friendly
With your purchase, we are contributing up to 50.000€ to Rodale Institute and Slow Food International to support their work with regenerative organic agriculture and biodiversity.
activist ingredients™
WE STAND / for regeneration is enriched with special ingredients that are not only active – they’re activists. They pack plenty of benefits for your hair and skin, but they also help us raise awareness about soil, biodiversity, and regenerative organic agriculture.
Barbera grape pomace extract
More than an active ingredient, adding shine, luster, softness to hair and skin, this activist ingredient™ from Mr. Cunial’s vineyard in Parma, Italy, is our first grown from regenerative organic agriculture.
Green aniseed extract
A Slow Food Presdia ingredient grown in Castignano, Italy, where anise has been grown since the 19th century. Rich in sugars and carbohydrates, it naturally moisturizes the hair while supporting small farms and protecting biodiversity.