March 14, 1983 is the date that marks the beginning of the entrepreneurial adventure of Gianni and Silvana Bollati: the foundation in Parma of a company dedicated to professional personal care and hair care. From the union of their children’s names — Davide and Stefania — Davines Group was born. And from the union of beauty and sustainability, Davines flourished.

We have been a company in continuous evolution for 40 years, cultivating the very concept of sustainability itself and etching it into the values of our manifesto of Sustainable Beauty. These values inhabit our projects and products, cultural offerings and windows to an enriching world in which we respectfully coexist with our home planet and with each other.

Our letter to the planet

The Davines philosophy was present from the very first product marketed under the brand name in 1984: the original Oil non Oil, a natural organic formula enriched with proteins with a protective and restructuring action for the hair. The same approach — nature-inspired and innovative — can be found in the Group's most recent project: We Sustain Beauty. This global socio-environmental initiative advocates concrete actions to mitigate climate change with regenerative organic agriculture.

The term giving back is used intentionally: in 2021, Davines founded the European Regenerative Organic Center (EROC) in Parma, a research center to support the supply of ingredients grown from regenerative organic agriculture. This is a system of agricultural principles and practices that aims to rehabilitate the entire soil ecosystem, promoting biodiversity and potentially sequestering more CO2. With the 2023 edition of We Sustain Beauty— which launched in March and will reach its peak during Earth Month in April — Davines salons will carry the Grow Beautiful bag, made with Regenerative Organic Certified (ROC) cotton.

This is the latest step in the research and selection process for natural ingredients and increasingly biodegradable formulas. Since 2014, each product in the Essential Haircare hero line contains an ingredient from a Slow Food Presidium in Italy, such as Fiaschetto Tomato and Minuta Olive. Davines has supported biodiversity and local farmers for almost a decade thanks to this formulation philosophy.

However, the product is not just made up of the formula, but also of what protects and embraces it: the packaging. Davines is known worldwide thanks to the uniqueness of its design, and the packaging is also a field of improvement from an ethical point of view. The Research and Development team is inspired by eco-design principles, such as lightness, the elimination of superfluous elements, and the preference for recycled or bio-based materials.