Why should color be a commitment? Alchemic washes out in about 3 shampoos, letting you try a new look, risk-free.

Each family within the Alchemic system covers a different range of hair colors. Icy platinum blondes can avoid brassiness with Alchemic Silver, dark brunettes can add rich, never-dull tones with Alchemic Chocolate, and vibrant warm reds are boosted by Alchemic Copper.

The term alchemy comes from the Arab word "Al-kimia", meaning chemistry in its highest form.

Intense yet gentle formulas

The Alchemic formulas protective agents provide intense hydration and help to prevent split ends. Alchemic shampoos contain a gentle cleansing substance, which delicately preserves color.

Reflective and beautiful hair

Alchemic is made with pure pigments that are deposited on the hair surface, reviving color and preserving the intensity between color treatments. It adds wonderful reflections by strengthening the hair from the inside, protecting and brightening it.

DAVINES THE B CORPORATION

B CORP

We are proud to be a B Corporation, meeting the highest standards of social and environmental responsibility.

SUSTAINABILITY AS A STRATEGY

SDGs

We have integrated several of the United Nation's "Sustainable Development Goals" into our own business and production strategy, such as clean energy and climate action.