Regenerative Agriculture: We're Exploring the Next Frontier of Sustainability

In the land just outside of Parma, Italy, 15 acres of land are dedicated to a carbon-neutral village, which includes office spaces, Scientific Garden, bistro and more. Known as the Davines Village, the global headquarters of Davines and Comfort Zone, the sustainable beauty destination will expand to include yet another pioneering initiative: a regenerative organic farm, research center and education hub.

The new European Regenerative Organic Center will encompass a 10-hectare site on the Davines Village campus focusing its research and education on small- to mid-size European farms growing specialty crops for food, nutrition and beauty. Supporting farmers in the region, the Center will focus on organic management in a Mediterranean climate, as well as the close relationship between personal care ingredients and farming.

Regenerative organic agriculture is a method of growing food, fiber and ingredients that approaches farming as a holistic system, does not use synthetic pesticides and herbicides and incorporates high standards for soil health, animal welfare and farm worker fairness.

Regenerative organic farming has the potential to sequester carbon, mitigate climate change, promote biodiversity and protect our soil, air and water.

Scientists and staff of the Davines Group - Rodale Institute European Regenerative Organic Center will study alongside the Davines Research & Development laboratory, to find ways in which regenerative organic agriculture can influence the supply chain of beauty products. These efforts will support local farmers and the international regenerative organic community, promoting the sourcing of more sustainable ingredients that can heal the Earth and enhance our particular vision of beauty.