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Essential Haircare

A custom regimen for every hair type

DEDE

Delicate daily products for all hair types

DEDE Shampoo

Delicate daily shampoo suitable for all hair types

€23,00

DEDE Conditioner

Gentle daily conditioner for all hair types

€25,00

DEDE Hair Mist

Gentle leave on conditioner for all types of hair

€28,00

DEDE Shampoo Bar

Delicate daily solid shampoo bar for all hair types

€23,00

NOUNOU

Nourishing products for highly-processed, damaged hair

NOUNOU Shampoo

Nourishing shampoo for damaged or very dry hair

€23,00

NOUNOU Conditioner

Nourishing conditioner for damaged or very dry hair

€25,00

NOUNOU Hair Mask

Nourishing and repairing mask for damaged or very dry hair

€35,00

LOVE Smoothing

Smoothening collection for wavy, unruly and frizzy hair

LOVE Smoothing Perfector

Lovely smoothing thermal serum for coarse or frizzy hair

€32,00

LOVE Shampoo Bar

Lovely smoothing solid shampoo bar for coarse or frizzy hair

€23,00

LOVE Hair Smoother

Smoothing anti-frizz cream for frizzy or unruly hair

€27,00

LOVE Smoothing Instant Mask

Lovely smoothing fast mask for coarse or frizzy hair

€35,00

LOVE Smoothing Shampoo

Smoothing shampoo for frizzy or unruly hair

€23,00

LOVE Smoothing Conditioner

Lovely smoothing solid shampoo bar for coarse or frizzy hair

€25,00

LOVE CURL

Curl-enhancing and moisturizing products for curly or wavy hair

LOVE CURL Shampoo

Elasticizing and controlling shampoo for wavy or curly hair

€23,00

LOVE CURL Primer

Moisturizing, blow-drying preparation milk for wavy or curly hair

€28,00

LOVE CURL Conditioner

Elasticizing and controlling conditioner for wavy or curly hair

€25,00

LOVE CURL Cream

Elasticizing and controlling serum for wavy or curly hair

€27,00

LOVE CURL Mask

Controlling and nourishing mask for wavy or curly hair

€35,00

LOVE CURL Controller

Controlling and relaxing cream for wavy to very curly hair

€28,00

LOVE CURL Cleansing Cream

Conditioning cleansing cream for curly or wavy hair

€60,00

LOVE CURL Revitalizer

Elasticizing and revitalizing treatment for wavy or curly hair

€32,00

VOLU

Volume-enhancing products for fine or limp hair

VOLU Shampoo

Specific volumizing shampoo for fine or limp hair

€23,00

VOLU Shampoo Bar

Volume enhancing solid shampoo bar for fine or limp hair

€23,00

VOLU Hair Mist

Leave-on volumizing spray for fine or limp hair

€28,00

SOLU

Clarifying products for normal to heavily-styled hair

SOLU Shampoo

Refreshing shampoo active for the deep cleansing of all hair types

€23,00

SOLU Sea Salt Scrub Cleanser

Sea salt scrub paste for the deep cleansing of all hair types

€35,00

MOMO

Moisturizing hair essentials for dry or dehydrated hair

MOMO Shampoo

Moisturizing shampoo for dry or dehydrated hair

€23,00

MOMO Conditioner

Moisturizing conditioner for dry or dehydrated hair

€25,00

MOMO Shampoo Bar

Leave-on volumizing spray for fine or limp hair

€23,00

MOMO Hair Potion

Universal moisturizing cream for dry or dehydrated hair

€27,00

MELU

Anti-breakage products for long or damaged hair

MELU Shampoo

Anti-breakage shampoo that gives shine to long or damaged hair

€23,00

MELU Conditioner

Anti-breakage conditioner that gives shine to long or damaged hair

€25,00

MELU Hair Shield

Heat protecting shield for long or damaged hair

€28,00

MINU

Illuminating and protective products for colored hair

MINU Shampoo

Illuminating and protective shampoo for colored hair

€23,00

MINU Conditioner

Illuminating and protective conditioner for colored hair

€25,00

MINU Hair Mask

Illuminating and regenerating mask for colored hair

€35,00

MINU Hair Serum

Illuminating serum to intensify the cosmetic color of hair.

€28,00

The nine families of Essential Haircare each meet a specific function: nourishment, hydration, volume, shine, protection, elasticity, smoothness and daily care.

Essential Haircare is the perfect expression of our strong belief in sustainable beauty. Each product family (named with an abbreviated description of the function) is enriched with an active ingredient sourced from Italian Slow Food Presidia farms, helping to contribute to the biodiversity of the planet.

New! Essential Shampoo Bars

All the benefits of a professional shampoo in the new solid format. Now available in four versions, for different hair types and results.

Five reasons for trying Essential Shampoo Bars:

1) The packaging is 100% PAPER
2) Every formula contains an ACTIVE INGREDIENT FROM A SLOW FOOD PRESIDIA protecting the biodiversity of the Planet
3) Solid formats are convenient and LAST UP TO 4 WASHES
4) THEY ARE COMPACT and perfect for you travels
5) Shampoo bars maintain the PROFESSIONAL PERFORMANCE of our liquid shampoos

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Biodiverse beauty

Every Slow Food Presidia ingredient in Essential Haircare is cultivated by Italian farmers who work to preserve unique ingredients that are at the risk of extinction.

Essential Haircare lets you feel good about giving your hair the custom care it craves, while also helping to protect and preserve the biodiversity of our planet. The local farmers behind each family represent a different ingredient at the risk of extinction, which is now utilized as an active part of each formula.

Features and benefits

- Customized haircare that targets specific needs

- Antioxidant and protective properties for your hair

- High-performing and sustainable formulas

- Active Slow Food Presidia ingredients that help to protect biodiversity

Helping the planet from the inside out

This line of customized haircare has a strong foundation of eco-friendly ingredients and packaging.

Sustainable formulas

Essential Haircare is made with high percentages of naturally-derived and biodegradable ingredients — minimizing environmental impact while boosting sustainability and performance. Sulfate and paraben-free, the gentle formulas of each family meet the needs of different hair types, while offering an immediate cosmetic treatment.

Sustainable packaging

Essential Haircare products are made using the smallest amount of food-grade plastic, which can be easily upcycled into pots for small plants. The packaging is manufactured using only energy from renewable sources; any carbon dioxide emissions generated are offset by funding the creation of reforestation projects.

Sustainability Facts

Global sustainability goals on the small scale.

B CORPORATION

B CORP

We are proud to be a B Corporation , meeting the highest standards of social and environmental responsibility.

SUSTAINABLE DEVELOPMENT GOALS

SDGs

We have integrated several of the United Nation's Sustainable Development Goals into our own business and production strategy, such as clean energy and climate action.