Our best-selling and award-winning OI family acts as both a daily routine and styling agent.

Formulated with Roucou oil, the products give extraordinary shine and softness to any kind of hair. For softer and smoother skin, you can also complement your daily haircare routine with both an anti-aging hand cream and moisturizing body wash.

OI is a product range dedicated to absolute beauty for all types of hair and skin.

The name OI comes from the ancient Eastern idea of harmony through the balance of opposite forces. In an effort to create balance between the senses, multiple benefits and effectiveness, OI lets you see immediate positive results from your first use.

All OI products contain Roucou oil, an antioxidant-rich plant from the Amazon

Advanced formulas

Extremely rich in beta carotene (which has a restructuring effect on the hair), Roucou oil reduces cellular damage from UV rays, as well as helping to prevent the signs of aging. All products are both sulfate and paraben-free.

Elegant and sustainable design

The carbon dioxide emissions deriving from its production are offset with reforestation and woodland protection projects.