A New Color

A New Color is Davines' ammonia-free permanent coloring system, designed and formulated to offer total coverage and perfect lifting.

For this line, we drew inspiration from the world of nature, specifically the expressive range of light, shapes and colors seen in insects. A New Color is ammonia-free, extremely versatile and complete in order to turn color into endless creative possibilities — the ideal instrument for a hair colorist.

Why choose A New Color?

A FLEXIBLE, COMPLETE SYSTEM

- The line is composed of cream color, cream base, & activators (5, 10, 20, 30, & 40 volume)

- Provides full coverage of white hair

- Can darken and lighten up to three levels

- Can change reflects with great flexibility

FEATURES AND BENEFITS

- Velvety, intense and multi-faceted colors

- Made with natural anti-oxidants for long-lasting, shiny colors

- Ammonia-free, for an odorless and pleasant application

- Delicate formulas for smooth and hydrated hair

A New Color

Booster

Ammonia-free cream based permanent color

Violet Irisé

Ammonia-free cream based permanent color

Sand

Ammonia-free cream based permanent color

Copper

Ammonia-free cream based permanent color

Pure Colors

Ammonia-free cream based permanent color

Intense Naturals

Ammonia-free cream based permanent color

Warm Naturals

Ammonia-free cream based permanent color

Naturals

Ammonia-free cream based permanent color

Mahogany

Ammonia-free cream based permanent color

Browns

Ammonia-free cream based permanent color

Golden

Conditioning permanent color in cream

Ash

Conditioning permanent color in cream

Activator 5 vol

Creamy emulsion of hydrogen peroxide at 1.5%

Activator 40 vol

Creamy emulsion of hydrogen peroxide at 12%

Activator 30 vol

Creamy emulsion of hydrogen peroxide at 9%

Activator 20 vol

Creamy emulsion of hydrogen peroxide at 6%

Activator 10 vol

Creamy emulsion of hydrogen peroxide at 3%

Base Cream

To lighten, cover grey hair and change reflect

Bleaching Powder

Ammonia-free low volatility powder

Reds

Ammonia-free cream based permanent color

A New Color and the creative intelligence

In nature, carotenoids and melanin are responsible for the stunning and diverse range of color.

Starting with these same ingredients, the Davines Research Laboratories have developed an innovative and delicate hair color system inspired by nature. A New Colour translates color into infinite possibilities, letting a colorist take charge and let their imaginations run wild.

Behind the formula

A New Color features ammonia-free formulas with natural antioxidants.

A formula derived from plants

The formulas have carotenoids and melanin derived from plants that counteract free radicals and have antioxidant properties. Formulas are ammonia-free to ensure an odorless application, providing comfort for both the stylist and client.

Healthy, shiny, hydrated hair

A New Color preserves hair thanks to its gentle formulas with emollient and moisturizing substances like castor oil and carnauba wax. Metasilicate, which is part of the cream base, is a natural and biodegradable powder rich in silica. The overall end result is soft hair and intense, velvety colors.