A New Color
It’s a Davines-free ammonia dye system designed to ensure complete hair coverage and flawless color.
To create this line, we drew inspiration from nature. Particular attention was paid to the expressive range of light, shapes, and colors of insects. A New Color paint without ammonia is very versatile, so that craftsmen can express their endless creative possibilities. It is simply an ideal tool for hair coloring.
In nature, carotenoids and melanin are responsible for a stunning and diverse range of colors.
Starting with the same ingredients, Davines Research Lab has created an innovative and subtle hair color system inspired by nature. A New Color offers endless possibilities, allowing the colorist to unleash their imagination and create with color.