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For this line, we drew inspiration from the world of nature, specifically the expressive range of light, shapes and colors seen in insects. A New Color is ammonia-free, extremely versatile and complete in order to turn color into endless creative possibilities — the ideal instrument for a hair colorist.
Why choose A New Color?
- The line is composed of cream color, cream base, & activators (5, 10, 20, 30, & 40 volume)
- Provides full coverage of white hair
- Can darken and lighten up to three levels
- Can change reflects with great flexibility
- Velvety, intense and multi-faceted colors
- Made with natural anti-oxidants for long-lasting, shiny colors
- Ammonia-free, for an odorless and pleasant application
- Delicate formulas for smooth and hydrated hair
Starting with these same ingredients, the Davines Research Laboratories have developed an innovative and delicate hair color system inspired by nature. A New Colour translates color into infinite possibilities, letting a colorist take charge and let their imaginations run wild.
A New Color features ammonia-free formulas with natural antioxidants.
The formulas have carotenoids and melanin derived from plants that counteract free radicals and have antioxidant properties. Formulas are ammonia-free to ensure an odorless application, providing comfort for both the stylist and client.
A New Color preserves hair thanks to its gentle formulas with emollient and moisturizing substances like castor oil and carnauba wax. Metasilicate, which is part of the cream base, is a natural and biodegradable powder rich in silica. The overall end result is soft hair and intense, velvety colors.