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Grow Beautiful
We are committed to taking climate action by deeply integrating beauty and regenerative organic agriculture to heal our planet's soil.
Change comes
with movements
We can grow beyond ourselves with the beauty we create, with every purposeful step we take. For Earth Month we collaborated with dancer and choreographer Fanny Sage to interpret Grow Beautiful, our mantra for balancing environmental regeneration with personal growth, and for showing that even the smallest of actions can have positive impacts everywhere.
You carry
your choices with you
This is not just a cotton tote. The Grow Beautiful bag is our regeneration manifesto for climate action, crafted to bring everyone together through beauty for the planet.
Renegerative Organic Certified® cotton
Naturally rain-fed
cotton
Ethically cultivated & crafted in India
Carbon Neutral from the field to our warehouse*
Meet the farmers:
400 Khond farmers are at the frontier of real change
The regenerative organic cotton used to create this bag – one of just a few of the pioneering ROC certified supply chains in the world – is cultivated with care by the Khond, an indigenous tribal community who have been farming in Odisha, India for centuries.
Play videoThe principles
of Regenerative Organic Agriculture
Minimum soil disturbance
Biodiversity safeguard
Rotation and cover crops
No chemicals
Welcome to EROC
the European Regenerative Organic Center
Our 16-hectare research center dedicated to regenerative organic farming here in Parma, Italy.
Play videoIn 2021, we announced a pioneering initiative in collaboration with Rodale Institute: the foundation of EROC, in the backyard of the Davines Group Village in Parma. Its 16-hectares are dedicated to research around regenerative organic agriculture, with a focus on soil biodiversity and carbon sequestration, as well as farming education and consumer communications. This project is feeding our commitment to grow the regenerative organic movement while having a direct impact on our own supply chain.
We Sustain Beauty
Our socio-environmental campaign
In 2021, we launched the first edition of We Sustain Beauty, a global socio-environmental campaign to take climate action through regenerative organic agriculture.
2022
Hair and body wash with Activist® ingredients grown according to the ROA principles.
2023
Lifestyle tote bag, made of regenerative organic certified cotton.
2024
Stay tuned for what's coming next.
Sustainability blog & reports
Sustainability blog & reports
Why does being a B Corp set us apart?
We take part part in our higher environmental and social satiability beards.
View article
Sustainability report 2020/2021
Improved sustainability is only achievable through transparency.
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