Grow Beautiful

We are committed to taking climate action by deeply integrating beauty and regenerative organic agriculture to heal our planet's soil.

Change comes

with movements

We can grow beyond ourselves with the beauty we create, with every purposeful step we take. For Earth Month we collaborated with dancer and choreographer Fanny Sage to interpret Grow Beautiful, our mantra for balancing environmental regeneration with personal growth, and for showing that even the smallest of actions can have positive impacts everywhere.

You carry

your choices with you

This is not just a cotton tote. The Grow Beautiful bag is our regeneration manifesto for climate action, crafted to bring everyone together through beauty for the planet.

Renegerative Organic Certified® cotton

Naturally rain-fed cotton

Ethically cultivated & crafted in India

Carbon Neutral from the field to our warehouse*

*The CO2 emissions generated by raw materials, production, packaging, transport are neutralized through the reforestation project Degraded Land Reforestation in India.

Meet the farmers:

400 Khond farmers are at the frontier of real change

The regenerative organic cotton used to create this bag – one of just a few of the pioneering ROC certified supply chains in the world – is cultivated with care by the Khond, an indigenous tribal community who have been farming in Odisha, India for centuries.

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The principles

of Regenerative Organic Agriculture

Minimum soil disturbance

Biodiversity safeguard

Rotation and cover crops

No chemicals

Welcome to EROC

the European Regenerative Organic Center

Our 16-hectare research center dedicated to regenerative organic farming here in Parma, Italy.

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We Sustain Beauty

Our socio-environmental campaign

In 2021, we launched the first edition of We Sustain Beauty, a global socio-environmental campaign to take climate action through regenerative organic agriculture.


Hair and body wash with Activist® ingredients grown according to the ROA principles.


Lifestyle tote bag, made of regenerative organic certified cotton.


Stay tuned for what's coming next.

Sustainability blog & reports

Sustainability blog & reports

Why does being a B Corp set us apart?

We take part part in our higher environmental and social satiability beards.

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40 Years of Sustainable Beauty

Life enhancing products and projects since 1983

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Sustainability report 2020/2021

Improved sustainability is only achievable through transparency.

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