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roots of the Davines Group lie where sustainable beauty meets concrete
commitment. Attention to the planet and to man has been part of the
company's DNA since its founding; in particular, environmental
sustainability has always been considered as a responsibility towards
“Within this mindset lives EthioTrees, a carbon offset project that supports soil and forest regeneration in the northern region of Tigray in the Tembien Highlands, Ethiopia.
All the CO2 emissions due to the packaging of its products related to Davines, Comfort Zone and Skin Regimen brands.
Every CO2 emission of the production site in Parma, where all Davines Group products are made.
CO2 emissions of the Davines Village and of all the subsidary offices worldwide.
Regeneration of humus in the soil, through the reforestation activities.
Maintaining soil's capacity to retain water through the creation of basins to feed the underlying soils.
Building terraces and trenches to reduce erosion and desertification.
An important part of this project is dedicated to
training the local population to protect the soil, setting up a maintenance
plan that protects it from grazing and breeding. These lands are entrusted
to “landless farmers”, those who are not landowners.
With EthioTrees, Davines creates opportunities for the involvement of women to carry out reforestation related activities, in order to educate on gender equality.
Part of the funding is also used for the expansion of rainwater catchment areas for the village's supply water, thus avoiding the need for the local population to walk more than 5 km for their daily supply of drinking water.
We provide training in beekeeping, incense collection and extraction, which help the local population make craft products. By increasing the know-how, effectiveness and quality of the products, trade increases and so does the income of these village communities.