From carbon offset to the generation of positive social and environmental impacts in Ethiopia and in the world.

Our roots

The roots of the Davines Group lie where sustainable beauty meets concrete commitment. Attention to the planet and to man has been part of the company's DNA since its founding; in particular, environmental sustainability has always been considered as a responsibility towards future generations.

Within this mindset lives EthioTrees, a carbon offset project that supports soil and forest regeneration in the northern region of Tigray in the Tembien Highlands, Ethiopia.

Thanks to EthioTrees, Davines offsets 100% of:


All the CO2 emissions due to the packaging of its products related to Davines, Comfort Zone and Skin Regimen brands.


Every CO2 emission of the production site in Parma, where all Davines Group products are made.


CO2 emissions of the Davines Village and of all the subsidary offices worldwide.

Environment protection

The northern Ethiopian plateau is at risk of desertification. For this reason, we choose it for our carbon offsetting project.

In the EthioTrees project, CO2 is compensated by planting native tree and shrub species, mostly through soil protection.

How do we help in fighting desertification?

Regeneration of humus in the soil, through the reforestation activities.

Maintaining soil's capacity to retain water through the creation of basins to feed the underlying soils.

Building terraces and trenches to reduce erosion and desertification.

The social impact

An important part of this project is dedicated to training the local population to protect the soil, setting up a maintenance plan that protects it from grazing and breeding. These lands are entrusted to “landless farmers”, those who are not landowners.

With EthioTrees, Davines creates opportunities for the involvement of women to carry out reforestation related activities, in order to educate on gender equality.

Trade implications

Part of the funding is also used for the expansion of rainwater catchment areas for the village's supply water, thus avoiding the need for the local population to walk more than 5 km for their daily supply of drinking water.

We provide training in beekeeping, incense collection and extraction, which help the local population make craft products. By increasing the know-how, effectiveness and quality of the products, trade increases and so does the income of these village communities.