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/GROW BEAUTIFUL
our Manifesto
Beauty grows unseen, from the tiniest of elements to the biggest. It grows in Nature and in our nature, too. /Grow Beautiful is our call and an invitation to balance environmental regeneration with our own personal growth, to help regenerate the Earth with the choices we make and be regenerated and flourish in return.
CHOOSE /
with purpose
Your everyday beauty choices make a difference. Our limited-edition moisturizing butter for hair, face, and body is 93.25% natural and 85.5% biodegradable. It contains Calendula, our first Regenerative Organic Certified® activist® ingredient, grown at the European Regenerative Organic Center in Parma, Italy, to help combat climate change while supporting your daily beauty needs.
Find it in your Davines Salon:
Regenerative Organic Certified® Calendula
Hydrating on hair and softening on skin
Made in Italy
Vegan friendly
Who Are The Blooms?
These mysterious characters drop petals everywhere, seeding beauty everyday. They live outside of time, but inside us all, in our personal lives and in Nature as well. They stand for our commitment to help Nature with Regenerative Organic Agriculture and the desire to be regenerated in return.
The principles
Minimum soil disturbance
Biodiversity safeguard
No chemicals
Rotation and cover crops
Welcome to EROC
the European Regenerative Organic Center
Founded in 2021, the first European Regenerative Organic Center (EROC) – a partnership between Davines Group and Rodale Institute – is a research and training hub on 17 hectares that carries out cutting-edge work to quantify the benefits of regenerative organic agriculture while enriching the beauty industry’s supply chain of activist® ingredients.
In 2024 we reached a new milestone, obtaining the Regenerative Organic Certification® for our EROC grown Calendula and for the European Regenerative Organic Center.
This revolutionary certification for food, textiles, and personal care ingredients guarantees that farms and products meet the highest standards in the world for soil health, animal welfare and farmworker fairness.
/GROW BEAUTIFUL
Our socio-environmental campaign
In 2022, we launched the first edition of We Sustain Beauty, a global socio-environmental campaign to take climate action.
Today /Grow Beautiful is our call to action to Grow the future together with Regenerative Organic Agriculture.
Hair and body wash with Activist® ingredients grown according to the ROA principles.
Lifestyle tote bag, made of regenerative organic certified cotton.
Hair and body soap bar, with Achillea Millefolium Extract grown according to the ROA principles.
Moisturizing butter with EROC-grown and Regenerative Organic Certified® calendula extract.
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