Let’s grow the future now

with regenerative organic agriculture 

We can give Nature a real chance to mitigate climate change with regenerative organic agriculture, while also protecting biodiversity. Join us on our journey at the frontier of sustainability, building on our heritage of sustainable projects and embracing decisions that can heal our planet. It all starts with the soil.

WE STAND for regeneration

Hair & body wash with a purpose Our regeneration manifesto for climate action, integrating beauty & agriculture to heal our planet.

Activist ingredients™ 

  • Barbera grape
  • Green aniseed

Good for your hair & body 

  • Shine 
  • Hydration 
  • Softness

Good for the planet 

  • Highly biodegradable 
  • Plastic Neutral Product Certified by Plastic Bank 
  • Vegan-friendly

With your purchase, we are contributing up to 50.000€ to Rodale Institute and Slow Food International to support their work with regenerative organic agriculture and biodiversity.

activist ingredients™ 

WE STAND / for regeneration is enriched with special ingredients that are not only active – they’re activists. They pack plenty of benefits for your hair and skin, but they also help us raise awareness about soil, biodiversity, and regenerative organic agriculture.

Barbera grape pomace extract

More than an active ingredient, adding shine, luster, softness to hair and skin, this activist ingredient™ from Mr. Cunial’s vineyard in Parma, Italy, is our first grown from regenerative organic agriculture.

Green aniseed extract

A Slow Food Presdia ingredient grown in Castignano, Italy, where anise has been grown since the 19th century. Rich in sugars and carbohydrates, it naturally moisturizes the hair while supporting small farms and protecting biodiversity.

It all starts with the soil 

Our approach to social and environmental sustainability begins at the very beginning: our relationship with the soil.

Regenerative organic agriculture 

A holistic method of farming that has the potential to mitigate climate change by sequestering carbon in the soil while safeguarding biodiversity and more. It balances farmworker fairness and prioritizes soil health to heal the Earth.


The variety of living organisms, big and small, that coexist on our planet. When we protect the Earth’s biodiversity, we strengthen our ecosystems and make them more resilient.