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Nature and cutting-edge technology: in one word, Naturaltech

16 Sep 2021
Nature and cutting-edge technology: in one word, Naturaltech

The hair is no longer the only star of hair-care: now it shares the limelight with the scalp. That's where the Davines Naturaltech line comes in, with enriched formulas and new products.

Imagine going to a spa to make time for a regenerating cleansing facial. The atmosphere is relaxed and plush, the rooms scented. You can finally enjoy cleansing, massages, masks in peace... You come out with practically new skin: skin that is relaxed, glowing, velvet-smooth.

Now imagine this: this time you're not in a spa, but in a Davines salon and the focus is on the well-being of the hair and scalp. It's precisely the cleansing of hair and its care that inspired the new Naturaltech formulas and products.

Healthy hair? Start with a healthy scalp

The well-being of hair is based on a mindful lifestyle, diet and hair-care routine. That's not enough, however: in fact, behind all healthy hair there is a healthy scalp.

A healthy scalp fulfills its protective barrier duties also thanks to the microbiota. What's the microbiota? It's the community of friendly microorganisms that normally live on the skin, including the scalp.

To strengthen the defenses of the skin, we must start with the microbiotic booster, the new ingredient that has come to boost the ENERGIZING products for fragile hair: the Superactive serum and the Seasonal Superactive lotion that counters seasonal shedding or hair loss caused by stress.

In addition, among the ENERGIZING treatments you'll also find the Thickening Tonic which increases the hair's thickness with a new formula that's even more effective.

More energy to the hair with many versatile new products

ELEVATING is the brand new product family. It works in perfect harmony with all other hair product families of the Naturaltech line, boosting their efficacy even more.

Going back to caring for the scalp, ELEVATING offers the Scalp Recovery Treatment spray, that helps hydrate and re-balance dry or irritated skin and restore the integrity of the skin barrier, for ideal protection from external aggressors, such as smog. This product does an excellent job of helping you calm down, soothe and offer comfort to a red and irritated scalp.

Another member of the new family is ELEVATING Clay, a clay-based in-salon treatment that deeply cleanses the scalp. Suited (also) to oily scalps, it's used in combination with the various shampoos of the Naturaltech line.

ELEVATING, however, doesn't mean just specific high-performance treatments for the scalp, but also a soothing multi-sensorial experience. Two other products, in fact, let you experience the pleasure of being at a spa inside the Davines salons: we mean the ELEVATING Massage Oil, a scalp and hand massage oil, and the ELEVATING Fragrance with the mouth-watering scent.

Especially for oily scalps and hair

Go beyond shampoo: the REBALANCING line, dedicated to oily scalps and hair, is added to the REBALANCING Cleansing Treatment for sebum-normalising cleansing that regulates sebum hyperproduction.

Furthermore, in the new ELEVATING family we find an in-salon treatment, based on clay, to clean the skin in depth. Suitable for oily scalp and more, it is used in combination with the different shampoos of the Naturaltech line.

Hair with extra body and shine

The Naturaltech REPLUMPING product family was conceived to restore elasticity to all hair types. As well as the shampoo and conditioner, now it offers the plumping and glossing REPLUMPING Hair Filler Superactive Leave-in that, in its new formula, adds body and compactness to the hair and leaves it even shinier.

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