Mistreated or dull hair? Try an in-salon shine-boosting treatment


The new OI Liquid Luster, combined with a treatment of your choice, moisturizes and nourishes your hair, providing an extra wow effect.

Dull and dry hair? Try the new OI Liquid Luster, a product with a liquid water-like texture that offers shine and softness in just a few seconds, leaving hair shiny and with a mirror effect.

OI Liquid Luster is ideal whenever you need an intensive treatment, at home or at the salon! Find out below what the most suitable service is for your needs and ask your hairstylist what the best way is to achieve a glowy and silky final touch for your hair.

Shiny hair in record time

OI Liquid Luster improves hair quality, leaving it incredibly healthy and soft, it is your best ally for de-tangling, drying and creating a perfect style. It is soft to the touch and extraordinarily shiny, for a glass-like effect. You will leave the salon with amazing hair, and not a minute wasted.

  • HAIR THAT IS 6 TIMES SHINIER - An instrumental test on strands of hair shows an increase in shine, OI Shampoo + Liquid Luster vs only OI Shampoo
  • HAIR THAT IS 3.5 TIMES SILKIER- An instrumental test of combability on strands of hair, OI Shampoo + Liquid Luster vs only OI Shampoo
  • EXTREME SOFTNESS- Self-assessment of 63 volunteers around the world